It is with a heavy heart that we announce that SIPPLE’s brick-and-mortar store will be closing at the end of February. After many sleepless nights, deep reflection and monitoring the shifts in our industry, we know this is the best decision for us—both as a business and as a family.

Over the last three and a half years, we have loved getting to know you—our customers, our community and our friends. It has brought us so much joy to be a part of your journey, whether you were exploring non-alcoholic options for the first time or deepening your commitment to an alcohol-free lifestyle. Your support and stories have meant everything to us.

The truth is, while we are thrilled to see non-alcoholic options becoming more accessible, this growth has made it increasingly difficult for small specialty businesses like ours to compete. With retailers like HEB, Specs, Sprouts, Target, Total Wine, Whole Foods and other major retailers expanding their selections, our sales have continued to decline. And while we celebrate this progress for the movement, it has come at a cost for us. At the end of the day, we are parents to three wonderful kids and our priority will always be providing for our family.

That said—this is not goodbye. SIPPLE isn’t disappearing, we’re just pivoting and evolving. SIPPLE will continue to be a go-to resource for non-alcoholic events and consulting, working with local distributors, caterers, wedding and event planners, restaurants and brands to do our best to ensure these incredible options remain available to you.

What This Means for You

• New Hours of Operation: We will be closed on Sundays and only open Wednesday–Saturday from 12 PM to 6 PM.
• Final Inventory Sale: We’re selling through all remaining inventory on a first-come, first-served basis. While we have boxes and trays, we do not have any more shopping bags so please bring reusable bags if you don’t anticipate having a big order. Thanks!
• Garage Sale: We’re selling everything—shelving, furniture and bits and bobs—on Saturday, February 22nd.
• Ongoing Access to Your Favorite NA Brands: While our storefront is closing, we're committed to ensuring you still have access to some of your favorite brands—especially those that aren’t readily available in Houston. We’ll be working with select brand partners that don’t yet have local retail distribution to facilitate case-size orders for those who want to continue supporting SIPPLE in this next chapter. More details on how to place orders will be coming soon!

What's Next for Us

DANNY

Danny is now the General Manager & Beverage Director at Chikahan, a new Filipino-inspired casual fine-dining tasting menu restaurant. He’s curating both non-alcoholic and alcoholic pairings, making this a huge step forward for NA visibility in Houston dining! The restaurant is currently BYOB, but stay tuned for updates.

NATIVE MOONS

We are continuing to grow Native Moons, our holistic coaching and wellness practice. Native Moons offers life coaching, guided meditations, ceremonies and breathwork experiences to support healing, self-discovery and personal transformation. If interested in exploring more, we’d love for you to fill out this form.

HELENITA
Helenita is also actively looking for part-time, full-time or consulting opportunities in marketing, brand strategy and user experience. After 20+ years in CPG, startups and brand building, she’s excited for her next adventure and deeply appreciates any opportunities you can send her way. If you or someone you know is hiring, please reach out—networking is everything in this job market!

BREATHWORK

Helenita will continue facilitating breathwork at SIPPLE on Wednesday and Thursday evenings through the end of February. Beyond February, she is available via Zoom or can come to you. She's working on securing a new venue so stay tuned.

Additionally, she's launching B.R.E.A.T.H.E., a Breathwork for Kids & Teens program, in schools and is actively looking for schools interested in participating in the pilot program. If your child’s school might be open to bringing this in, she’d love to connect with the right person. This program has the power to transform how we approach mental health and emotional regulation for our youth. More details can be found here.

Additionally, if you’re a parent of a child or teen and would like to explore private breathwork sessions, please reach out! Email helenita@nativemoons.com with any questions or connections.

From the bottom of our hearts, THANK YOU. Thank you for believing in us, supporting us and making SIPPLE a space of community and connection. This isn’t goodbye—it’s see you around.

Helenita & Danny