At SIPPLE, we're all about opening up the conversation and bringing awareness to the reasons why people drink. I mean, we've all been there at least once, sitting at a bar when our friend orders a sparkling water. The next obvious question is, 'Wait, you're not drinking? Why not?" The guilt, shame, embarrassment, annoyance, frustration, etc. that comes with this question is overwhelming.

There are myriad reasons why someone doesn't want to drink and, spoiler alert, it's not ONLY because your friend is sober or pregnant. As a country, we're becoming more and more health-conscious and, as a result, we're more aware of what goes into our bodies and how it makes us feel. Well, the food decisions we make aren't THAT different than the drinking decisions we make.

Mindful drinking is all about tapping into awareness, taking stock of our emotions and making a more conscious decision instead of a habitual one.

I believe mindful drinking really can + truly should mean something different to everyone.