Ryan and Justin, Surely’s Co-Founders, met in 2018 after Ryan’s alcohol-free year. At the time (in his late 20’s), Ryan realized that alcohol wasn’t letting him reach his full potential. He shared his transformative experience with Jack, who was also focused on optimizing his life in every way possible. Their combined goal? Create a way to comfortably socialize without detracting from their health or sacrificing productivity. After two years of testing a variety of alcohol alternatives, from non-alcoholic wines and mocktails to low ABV beverages, Ryan and Justin found that many beverages branded as being low-alcohol options actually contained staggeringly high amounts of sugar. As a result, despite having a lower ABV, these low-alcohol options still left them with headaches and hangovers. Determined to design a better, healthier alcohol alternative, the young duo set out to start Surely.

• Since I took my no alcohol stance in 2018 I've had many friends pull me aside and ask me how I did it. How I go out to a bar and not drink alcohol still shocks some people. So much about what we are doing at Surely is making it easy to participate in traditional alcohol-filled environments without having to consume alcohol. Helping people create a healthier relationship with alcohol - whether it be a night off, a week, a month or forever - provides me meaningful work and feels like the contribution to society that I want to provide.